First FoldConversion-first
Every section has a purpose — guiding visitors from the first impression to the action that matters.
Independent web studio · Working worldwide
Landing pages designed to make people stop, understand, and act.
Eight original landing pages. Eight industries. One obsession: the first fold.
- Next.js · App Router
- 100% statically generated
- Zero third-party scripts
- WCAG AA contrast
The collection
Eight industries. Eight original builds.
Each route is a fully isolated application: its own fonts, color tokens, components and copy. No shared visual identity — only shared engineering.
Personal Brand
Hair by Greta — balayage specialist
Balayage, blondes and precision cuts in Manchester, with booking in under a minute.
- Challenge
- Turn Instagram followers into booked chairs without a real backend.
- Solution
- Warm atelier art direction, service pricing up front, and a mock booking form with an instant success state.
Personal Brand
Pascal Bachmann — personal branding strategist
Build authority that gets you chosen. Strategy, psychology, SEO, and AI search.
- Challenge
- A personal-branding authority whose own site contradicts what he sells.
- Solution
- Dark authority aesthetic with a proof-driven structure: real numbers, crawlable testimonials, one dominant CTA, and a site fast enough to be cited.
Corporate
Meridian Regulatory Advisory
Regulatory clarity for fintechs moving fast in regulated markets.
- Challenge
- Earn trust from risk-averse B2B buyers within one visit.
- Solution
- Credibility-first structure: outcome numbers, named experts, anonymized case results and a low-friction consultation CTA.
E-commerce
Vanta V1 — wireless headphones
Studio sound, forty-hour battery, nothing you don't need.
- Challenge
- Sell one launch product at a premium price with zero retail presence.
- Solution
- Cinematic single-product story, review-driven social proof, tasteful launch countdown, sticky mobile cart.
Agency
Offgrain — design studio
We build brands that refuse to blend in.
- Challenge
- Prove creative range and taste without explaining them in words.
- Solution
- Oversized display type, deliberately broken grid, hover-distortion work grid, personality-first voice.
Local Business
Maple & Main Family Dental
Gentle, modern dentistry for the whole family in Riverbend.
- Challenge
- Turn anxious first-time visitors into booked appointments.
- Solution
- Photography-led warmth, trust signals above the fold, a four-field booking form and real opening hours.
SaaS · Variant
Tandem — shared support inbox
Every customer email answered by a human, in half the time.
- Challenge
- Differentiate a crowded support-tool category without another blue gradient.
- Solution
- Light editorial art direction: warm serif headlines, illustration-led product story, playful microcopy.
SaaS
Pulsegrid — API monitoring
Know your API is down before your customers tweet about it.
- Challenge
- Communicate a technical observability product in a single scroll.
- Solution
- Dark-mode hero with a live-feeling dashboard mock, bento-grid feature breakdown, one dominant CTA.
Why First Fold
More than a pretty first fold.
Design that looks sharp, communicates clearly, and is built to perform in production.
Design + Engineering
No designer-to-developer handoff. The design is built with production-ready code from the start.
Built to ship
Fast, responsive, accessible and maintainable code — not just a visual prototype.
No agency overhead
You work directly with the person designing and building your landing page.
Why this collection matters
The engineering standards below are not marketing claims — they are how every page in this archive is built, and they are verifiable in DevTools right now.
7
production-grade builds in this collection
SaaS, local, agency, commerce, corporate and personal brand
0
third-party scripts shipped to any route
No analytics tags, trackers or widget bloat
≤2
font families per sample, self-hosted
next/font with swap and latin subsetting
44px+
minimum touch target on every control
Mobile-first, thumb-friendly by default
- Next.js · App Router
- TypeScript strict
- Tailwind CSS v4
- Framer Motion
- Deploy target: Vercel
Approach
Built like client work, because it has to be.
01
Design is measurable
Every sample applies conversion research deliberately: one dominant CTA, four-field forms, social proof placed where doubt happens. Beauty that doesn't sell is decoration.
02
Performance is the pitch
Static generation, self-hosted fonts, CSS-only entrances above the fold, and animation budgets measured in kilobytes. Fast is a feature — and here, it's proof of work.
03
Range proves craft
A dark observability dashboard, a warm dental studio and a broken-grid design agency share nothing visually. What they share is discipline: type scale, spacing, motion and accessibility.
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